Ad Destination Health Check

0

/ 100

—

Landing Page Experience

Likely Google Quality Score band from this page: —

Why this score decides what you pay per click

Your Quality Score (1–10) is Google's rating of how relevant and useful your ad + landing page are. It feeds directly into your Ad Rank — which sets both your ad position and your actual cost-per-click.

Higher score = cheaper clicks. Google effectively discounts CPC for high Quality Scores and charges a premium for low ones — the gap can be several times the price for the same click.
Better ad positions without raising your bid.
Landing Page Experience is one of the three pillars of Quality Score (with Ad Relevance and Expected CTR) — and it's the one you fully control. It's exactly what this test measures.

💸 What this page is likely costing you

—

estimated lost revenue per month, based on this page's measured speed and experience score

These are benchmark assumptions — adjust them to your business:

Industry Monthly ad spend ($) Avg. job value ($) Close rate (%)

Estimate. Assumes industry-benchmark cost-per-click and conversion rates (published Google Ads benchmarks), Google's bounce-rate research for slow pages, and published Quality Score ↔ CPC relationships. Your actuals may differ — that's why the numbers are editable.

Core Web Vitals — the speed metrics Google grades

Category scores

📧 Get your step-by-step fix report — free

We'll email you the exact, prioritized list of what's dragging this page down and how to fix each item to raise your score and lower your cost-per-click.

No spam. Your report, and occasional tips on landing pages that convert.

Rather have us fix it for you?

We rebuild ad destinations on your branding — Cloudflare-fast, tracking wired, live in 24–72h.

See the Ad Destination Rebuild →

Is your landing page costing you money on Google Ads?